Apple Watch: Will it endure the test of time and a rooted market

Apple Watch: Will it endure the test of time and a rooted market

Apple Watch was announced this week during their spring forward event. I was really hoping Apple would have marketed this a bit differently, But before we get into that, let's scratch the surface of the Apple Watch a bit.  

Don’t worry if you missed it, catch the full event at apple.com/live

 

The new Apple watch will run you between $350-10k depending on which style and bracelet. 

The aluminum used to make Apple Watch Sport is 60 percent stronger than standard alloys but just as light.

Apple Watch features a high-strength alloy of stainless steel that becomes up to 80 percent harder through a specialized cold forging process.

The 18-karat gold developed for Apple Watch Edition is up to twice as hard as standard gold.

I personally love the idea of a wearable watch, a companion for your iPhone which would extend the ease of use and functions.

Some people out their have it in their heads that it should do everything and include things like its own cellar. If this was the case, wouldn’t it just be a phone strapped to your wrist? 

 
In Aikido (A Japanese martial art) they believe  a sword is just an extension of one's arm.

In Aikido (A Japanese martial art) they believe  a sword is just an extension of one's arm.

The Apple watch is to be an extension of your iPhone. 

 

With all the cool features and things that you can do, I’m still concerned about Apple breaking into this market. Don’t get me wrong, I’m all for it, but I want it to succeed and persevere.

Anyone who’s into watches, like myself. Tend to not only look at style and quality, but its ability to weather and endure of time itself and these people are willing to open their wallets alit wider to get that. If I spend 10 grand on an Omega watch I do so knowing it will pass the test of time.

Because of this mindset within the watch market. The question remains how often will one be replacing an Apple watch? Even though the quality is there and may very well last, technology changes and one couldn’t expect it to last forever.

I remember thinking this back during Apple 2014 special event in September when they first introduced us to Apple's vision of watch. 

Most of us in the Apple ecosystem are already upgrading our iPhone once every year or two. However, add another $600+ for something which is expected to enhance and extend features you already have another device becomes a bit much.

What I envisioned is Apple making their money off the bracelets themselves. Allowing you to use the majority of the money on something that would endure the test of time. This of course assumes apple will carry over the bracelet fitting to future watches.

I would rather pay more on the bracelets to achieve a lower cost watch (watch). 

If the iPhone has taught us anything, it's how good apple is about pushing the evolution. When we look back to the first iPhone we see huge advancements in thickness and weight to say the least.

It’s only inevitable that newer, thinner watches will evolve over time, but even if I was rich I couldn’t see myself spending 10k every year. But hey, that's just me.

 

Chime in down below in the comments were interested to hear your thoughts on the subject.



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